for KING & COUNTRY – Priceless – Breakthrough Anthem

There’s a war being waged every day — not with weapons, but with words. With lies that tell women they’re not enough. That their worth is measured in likes, looks, or what someone else decides they’re worth. Priceless by for KING & COUNTRY is a direct hit against that lie. It’s not just a song — it’s a rescue mission.

Joel and Luke Smallbone don’t just sing about value — they fight for it. Priceless was born out of their passion to confront human trafficking and the exploitation of women. It’s the anthem behind their film of the same name, but it stands on its own as a bold declaration: You are not for sale. You are not disposable. You are priceless.

The lyrics are fierce and tender all at once: “Mirror, mirror / Mirror on the wall / Tellin’ those lies, pointing out your flaws…” It’s a call to break the cycle of shame and step into the truth of who God says you are. Not because of what you’ve done — but because of who He is.

This song hits especially hard if you’ve ever been used, overlooked, or told you were too broken to matter. If you’ve ever believed the lie that your past defines your value. I’ve seen what happens when people start to believe they’re worthless — and I’ve seen what happens when they finally hear the truth. It’s like watching someone come back to life.

Psalm 139:14 says, “I praise You because I am fearfully and wonderfully made.” That’s not a suggestion — that’s a statement of fact.

Isaiah 43:4 reminds us, “You are precious and honored in my sight, and because I love you…”

And Priceless is the melody that brings it to life.

If you or someone you love needs a reminder of their worth — this song is for you. Not because it flatters, but because it fights. Because it speaks truth in a world full of lies.

for KING & COUNTRY’s powerful single Priceless, from their album Breakthrough Anthem, is a fierce and freeing declaration of identity, dignity, and divine worth. Add it to your collection or share it with someone who needs to remember who they are — grab your copy [here on Amazon]. Every purchase supports for KING & COUNTRY’s music and helps us keep sharing songs that stir hearts and spark action.

Click here to visit for King & Country website for more.